Not A Dreamer

My decision is made!

I will not be reopening my old café.

I am relieved. No more sitting on the fence. No more hesitation. I cannot stand hesitation, and I’ve been doing nothing but just that! Since I moved to this town four years ago.

For the past four years, there has not been a day that passed by, without the thought of recreating the old café legacy crossing my mind! The years I had my café, were the happiest ones of my life! So I can understand my constant yearning.

Then, when my sister, communicated to me very passionately, her own understanding of my situation! I decided to finally give it a serious thought!

Unfortunately_or maybe fortunately_ reality said: this isn’t a wise decision at this time! And after studying the target market, demographics, SWOT analysis results etc..! I concluded, this little town isn’t my ideal location for business! If I was still in the city, it would have been a different story! But I’m here! In this town 30 minute away! And I’ll be pretending if I am to declare: I understand how little businesses make it here! We have two high end restaurants that city people drive all the way for! They are doing well. The rest?! Not that great!

A café isn’t a restaurant. A café in this area, will not make it on coffee alone! I had to start adding gelato and sandwiches to the menu! And soon I was looking into more and more items to add! My heart was no longer excited! My heart will weep while serving your children sticky gelato before smiling again while making your latte! I love gelato! Don’t get me wrong! I know how to make a crazy Affogato! And I have! But beyond making Affogato, I have zero interest in gelato! There’s no dosing the perfect espresso shot, dialling in the perfect grind, or counting the seconds it takes, to make that espresso shot the best one you’ve ever tasted! Basically, scoop a blob of gelato, here you go enjoy. That’s it. No creativity! No pride in producing something very special.

So, here I am!

No to opening a café! But…yes to introducing Nitro Coffee as an addition to my current coffee business.

I am excited! And I honestly rarely get excited unless you are taking me out for dinner or..a drink!

And if you really would like to know other reasons for me being happy about my decision, I will say: This decision means I’ll continue to find time to write, bake delicious colourful French Macarons, do some art, talk to the deer, hangout with the birds in the forest, create weird stuff on nights when creativity strikes…etc etc

Life is too short. Giving back to my community is great! And I will continue to do so in other ways But, in the end it’s my decision to proceed with a shop or ..not.