What a day so far!
A restaurant in town hired me to design their corporate identity the other day! I initially blurted ‘I roast Coffee for a living now! Not a designer anymore’! But when someone starts feeding your ego, some real tasty goodies that your ego happened to fancy, stuff gets tricky. My ego was fed, then offered some sweet elixir too to intoxicate it even more! ‘My husband and I think your business mind is amazing…etc!’. They’ve been following my entrepreneurial coffee journey since I moved to this town. My poor ego didn’t stand a chance.
Do I need to feel a little bit of shame here?! Perhaps! However I don’t! And I’m sorry. But I think I can create a killer identity for them! And I miss design!
In fact, I’m excited! I can use a yummy colour palette for their identity and packaging! Versus just one or two colours! I could use my own illustrations that I will create, for the packaging part. I managed to convince them against using actual stock photography! I feel it’s hardly effective in food packaging these days, and also blends in with all the other packages that also incorporate real photos of food, on store shelves or in the freezer section. The only reason I’d have agreed on using real food photos, if, they were to hire a professional photographer! Considering it’s not the case, no actual photos will be used.
All good! Right?! Well not so fast!
I opened my MacBook Air this am! My rusty fingers cracked like an old pianist’s hands after not practicing for a while! Yet, I still smiled, sighed joyfully and…opened up photoshop.
Photoshop….right there and then, danced for a second on my happy screen, then crashed. Then crashed again. And again!
Despair. Complete despair.
I refuse to buy a monthly subscription for Adobe products_I thought to myself_. It’s illogical as I own the software! Plus, there’s a sweet nostalgia attached to ‘owning’ your Adobe products! Subscription means…detachment, distance if you will, between me and my little slice of sweet software! The sense of separation, is overwhelming! I’m now feeling cheated!
As I tried figuring out the problem, I soon realized, it’s a bug problem due to the latest ‘Mojave’ Apple OS update!
2 hours passed. Then 3! And I’m still glued to forums and nerdy sites about bugs and heartbreaking system updating tales! Story after story of Apple computers that sat there…facing their distraught owners. Scowls. Tears. Strands of hair getting pulled. Thrown at shuddering keyboards! All jumbled with an endless trail of cursing words.
I could only imagine if those poor Apple computers could run, they’d have booted it to the adjacent room, and immediately barricaded the door with a chair. I could picture them sitting there on cold bare tables and desks…shivering. Their angry frustrated owners’ eyes peering through their guts, flipping all their files and folders upside down, throwing pieces of their poor little bodies in the trash can, dragging other parts all over..here..there…all over the screen…it’s all so…barbaric.
Then, the fourth hour passed! By now, I am sitting here like a mad scientist, ready to erase the whole entire hardware! If that would make my photoshop stop crashing.
My laptop keeps moving one inch at a time…away to the side! I draaaaaged back in front me! It tries taking an inch backwards, I pick it up and sit it back there where it was. I think I heard it starting to cry for help at one point, but alas, by then, my scary eyes and the evil smile on my face was all filling me with unstoppable determination to end this agony once and for all! ERRASE EVERYTHING. Get rid of all the memory. Install a new one! Do whatever it takes. Just make photoshop whole again.
Then??? I read: Try this trick! I had already tried so many different ones of course! However, I did. Then tried opening photoshop ….and…Voila. It worked!!!!
To describe my joy?! Is nearly impossible! I honestly felt like the smartest person in the whole entire….’forest’! Which technically I am! As I’m the only one here! The deer, the moose, those cunning foxes and even all the crafty squirrels?! Have nothing..absolutely nothing…on me!
I blew off a strand of hair hanging over my face. Did a circular side pose with my head at the …dog…but she was sleeping! I’m feeling extremely proud!
I wanted to jump on the table and scream ‘I DID IT’!
It’s a small thing! But the last time I felt this happy?! Something in fact, huge, had happened! It was when I went home at the end of my very first day of Grade 1. And declared to my then completely shocked mother ‘I refuse to sit even one day in Grade 1! I’m Grade 2 now’. I had actually convinced my Grade 1 teacher along with the principal, that I knew ‘everything’ Grade 1 pertains! And that I needed to go straight to Grade 2 as I’m already bored out of my mind after…2 hours in …Grade 1. But that’s a story for another time. Sorry, I got carried away.
Cheers to all the nerds in the world! Yay
Photo: Geran De Clerk